Why pre-order?
Pre-ordering model allows us to produce more items you like and fewer of those you don't. It is essential for us to minimize waste and overproduction.
By pre-ordering an item, you don't just buy a piece because you want it now, but you're committing to a piece of clothing that is well-made and true to your style, and getting 20% off the normal price. Plus, it is good for the planet.